Story

Rob Rossi and Bill Swanson acquired our estate precisely because of its potential to produce profound Chardonnay and Pinot Noir. The vineyard’s lean soils, nuanced terrain, ocean-cooled climate, and pristine environment combine to create incomparable growing conditions for Burgundian varietals.

The vision of Rob and Bill was to establish an artisan winery that would maximize the estate’s timeless potential, and they assembled an elite team to help them achieve their vision—top vineyard consultant Kevin Wilkinson, of Coastal Wineyard Services leading the cultivation, and Mike Sinor and Nathan Carlson directing the winemaking.

The origins of the estate date back to 1978, when it was established by Jim Lawrence, who was one of the first vintners to grasp the potential of the Edna Valley. In time, the Lawrence estate became an epicenter of the local wine community, serving as a touchstone for some of the region’s brightest winemaking talents, including our own winemakers.

Today, this estate is the foundation of Center of Effort, where the guiding forces of skillful cultivation, artful winemaking and a passion for excellence come together—and ultimately create the “magic”—in the bottle.