The Property

The Property

Center of Effort, where the guiding forces of skillful cultivation, artful winemaking and a passion for excellence come together and create the magic in the bottle.

History

History

The estate at Center of Effort has origins that date back to 1978 when it was originally The Lawrence Family Winery. Founder Jim Lawrence was one of the first vintners to grasp the potential of the Edna Valley. In time, the Lawrence estate became an epicenter of the local wine community, serving as a magnet for some of the region’s brightest winemaking talents.

Today the vision of the owners, Bill and Cheryl Swanson, is an established artisan winery that will maximize the estate’s potential and be unique within the beautiful Edna Valley. The name Center of Effort references a sailing term which is the point on the sail where the forces come together and act as a whole. Through skillful cultivation, artistic winemaking, and a passion for excellence, these forces join to create a wine that is classic, timeless and exudes a sense of place and purpose.

The Estate

The Estate

Adjacent to the Center of Effort vineyard, winery and hospitality center is a beautiful 40-acre property that was acquired in the fall of 2015. After an extensive remodel to the home and event area, a GSM vineyard was planted for a future Rhone style wine. The event area includes a outdoor kitchen, putting green, oyster shell Bocce courts, orchard, and amazing views of the Edna Valley. The Estate is the perfect setting for corporate events or gatherings of friends and family.

Proprietors

Proprietors

Center of Effort is the shared dream of the Swansons. They have deep roots in the San Luis Obispo region. As longtime residents, they developed a fondness for the property after tasting wine there over 30 years ago.

Bill and Cheryl have traveled extensively over the years, savoring some of the world’s finest wines along the way. With Center of Effort, they endeavor to bring the best of their experiences together and share with you their vision for world-class wines and hospitality. 

Bill is the retired Chairman and CEO of Raytheon Company, a fortune 100 leader in aerospace technology and innovation. Bill graduated magna cum laude from California Polytechnic State University at San Luis Obispo with a degree in engineering. Bill continues to sit on various public and private boards, including serving as Chairman of the Cal Poly Foundation.

“We look forward to sharing our vineyard, winery, and estate with you in a special place that matches the beauty of our wines.   Please come join us to enjoy our wines and the Edna Valley.”Bill and Cheryl Swanson

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